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Vantage Inner Circle

Kelly Lanes Martin

Co-Founder & Chief Caffeination Officer - Fuze the Agency

Business unusual. Sharp strategy, signature positivity.

10+Years in Marketing
FuzeAgency Co-Founded
Events Co-DirAAF Seattle Role
OngoingPodcast Episodes

The Story

Over a decade of experience across every corner of the marketing world. Kelly's approach is "business unusual" - sharp marketing strategy paired with signature positivity. Her mission: helping brands build something wildly original, wildly profitable, and unapologetically them. Events Co-Director for AAF (American Advertising Federation) Seattle.

Ventures & Work

Fuze the Agency

Co-Founder & Chief Caffeination Officer

Marketing strategy and design agency co-founded with Brooke Curole Smith. Mission: "Challenge the status quo, bring clarity to complexity, and light the fuse of brand potential." Values center on innovation, creativity, boldness, and risk-taking.

Find Your Fuze Podcast

Co-Host

Podcast focused on entrepreneurship, mindset, and business for ambitious women. Co-hosted with Brooke Curole Smith.

Key Highlights

Co-founded Fuze the Agency with "business unusual" philosophy
Chief Caffeination Officer - yes, that's the real title
Events Co-Director for AAF Seattle
Featured speaker at Females on Fire Conference
Co-hosts Find Your Fuze podcast on entrepreneurship and mindset
Active in NSA Northwest and Seattle's storytelling community

Community & Impact

AAF Seattle - Events Co-Director
NSA Northwest (National Speakers Association)
Seattle storytelling community
Females on Fire Conference - featured speaker

In the Press

Females on Fire Conference - speakerFind Your Fuze Podcast - co-host

Why They’re in The Future

Kelly builds brands that don't sound like everyone else - and she runs her own agency the same way. "Business unusual" isn't a tagline, it's how she operates. Vantage needs that energy because the last thing this network should feel is corporate.